A 35% increase in the size of Egyptian pavilions and replica antiquities museums are the main features of the plan
Dr. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority, met Dr. Nader El Beblawy, Chairman of the Chamber of Travel and Tourism Companies and Agencies; Mohamed Ayoub, Chairman of the Chamber of Hotel Establishments; and Hala El Khatib, Executive Director of the Egyptian Tourism Federation, to prepare the plan for participation in international tourism fairs for the 2026-2027 fiscal year, strengthening integration between the authority, the federation and the chambers, making the most of these participations and achieving the targets of the ministry's strategy to highlight Egypt's unrivaled tourism diversity.
Dr. Ahmed Youssef explained that, as part of its marketing strategy, the authority is adopting an ambitious plan to develop and maximize Egypt's participation in international fairs, based on increasing the space allocated to the Egyptian pavilion to allow more Egyptian travel companies, hotels and airlines to take part, strengthening the representation of Egyptian Tourism Federation members in the pavilion and reflecting the diversity of Egypt as a destination more comprehensively. He noted that participation in international fairs is one of the most important marketing tools for implementing this strategy and strengthening Egypt's image as an integrated global tourist destination.
He added that the plan also includes expanding the establishment of replica antiquities museums within the Egyptian pavilions at a number of major international fairs, offering visitors a distinctive cultural experience and highlighting the depth of Egyptian civilization, as well as expanding participation in specialized international fairs, including golf, diving and MICE tourism fairs, keeping pace with global trends in the tourism industry, targeting promising segments, opening new markets and strengthening Egypt's position as a diverse destination catering to tourists' various interests.
The meeting reviewed the authority's plan for participation in international tourism fairs and discussed the target markets, the proposed fairs and the mechanisms for taking part, helping to increase opportunities to promote Egypt and supporting the participation of Egyptian travel companies, hotels and airlines in these events.
The fairs held in the 2025-2026 fiscal year were also reviewed and compared with the proposed plan for 2026-2027. Last fiscal year saw participation in 40 international fairs, 33 tourism fairs and 7 specialized fairs, with replica antiquities museums set up at 4 fairs. The Egyptian pavilion won 7 international awards, and 522 representatives of companies and establishments in the tourism sector took part in these fairs.
The proposed plan for the new fiscal year aims to take part in 46 international fairs, 37 tourism fairs and 9 specialized fairs, with the space of Egyptian pavilions increased by 35% compared with the previous fiscal year and replica antiquities museums set up in Egyptian pavilions at 8 fairs, as well as taking part for the first time in 6 new international fairs. The larger pavilion space will allow more Egyptian travel companies, hotels and airlines to take part, strengthening the integration of efforts between the authority and the Egyptian Tourism Federation and showcasing the diversity of Egypt's tourism product more comprehensively to international markets.
At the end of the meeting, participants stressed the importance of continued coordination and cooperation between the authority and the Egyptian Tourism Federation in preparing and implementing plans for participation in international fairs, strengthening the competitiveness of Egypt as a destination and supporting the state's targets of increasing tourist arrivals to Egypt.
The meeting was attended by Suzan Mostafa, Head of the authority's Central Department of Tourism Marketing; Emad Fathy, Head of the authority's Central Department of Tourist Offices; and Eng. Marwa Ahmed, Director of the authority's General Department of Exhibitions and Events, along with a number of board members of the Chamber of Travel and Tourism Companies and Agencies and the Chamber of Hotel Establishments.
