The Egyptian Tourism Promotion Authority took part in a tourism roadshow organized by Belgian tour operator Plus7 in a number of Belgian cities, including Wavre and Liège, as part of the ministry's efforts to strengthen Egypt's presence in European markets and showcase the diversity of its tourism products.
Dr. Ahmed Youssef, the authority's CEO, said taking part in the roadshow is part of the authority's efforts to strengthen direct communication with industry partners in the Belgian market and showcase the diverse and integrated tourism experiences Egypt offers to suit all travelers' interests, helping to stimulate demand for tour programs to Egypt and increase arrivals from this market.
He noted the importance of the Belgian market for Egyptian tourism, stressing the authority's keenness to expand cooperation with tour operators and travel companies operating there, especially as the winter season approaches, and to make use of Egypt's diverse tourism assets to attract different segments of travelers.
The authority was represented at the roadshow by Hiyam Farouk, Director General of Strategic Management at the authority, and Iman Raouf, Benelux officer at the authority's General Department of Foreign Offices. The events were also attended by a number of representatives and officials of travel companies operating in the Belgian market.
During the roadshow, the authority's representatives presented the diverse tourism products and experiences Egypt offers, including cultural tourism, beach holidays and Nile cruises, reflecting the destination's diversity and its ability to meet visitors' different interests.
A series of promotional films highlighting a number of Egyptian destinations, including Aswan and the Red Sea coastal cities, were also screened, and promotional materials were distributed to participating travel company representatives to introduce the various destinations and experiences Egypt has to offer.
For its part, Belgian tour operator Plus7 presented the tour programs it offers to Egypt and the services available to its customers, as well as its trip booking procedures.
