Head of the Domestic Tourism Sector: participation in 41 events and promotion of them in coordination with the offices abroad
By Akram Medhat
Dr. Adel El-Masry, head of the Domestic Tourism Sector, said a plan to restructure the sector in a scientific and professional manner is currently being implemented, in line with the needs of the current stage, relying primarily on qualifying and training young cadres capable of leading tourism work in the future.
El-Masry said in press statements that among the priorities of the action plan is developing the performance of the authority's domestic offices in Cairo and the other governorates and using modern technology in daily work, which requires meeting foreign and Egyptian tourists' needs for adequate information, especially at airport information offices, since they are the first point of contact for tourists. This comes with a focus on good training for the staff running them and raising the professional level and skills of all employees of the sector's offices, which number 24 offices employing nearly 300 staff, in addition to redistributing staff in the domestic offices in a way that serves the interests of both the work and the employees.
El-Masry revealed that the reactivation of several domestic tourism initiatives for citizens is currently being studied, with the aim of encouraging them to travel within their own country and spreading a culture of vacations among them, to the benefit of their productivity. He pointed to the authority's participation in 13 sporting events, 12 artistic and cultural events, and 16 exhibitions and festivals, all of which have been approved during this year.
He added that the Domestic Tourism Sector is currently evaluating all events listed on the tourism agenda, whether sporting, artistic or cultural, in order to make the most of them through cooperation with the International Tourism Sector, paving the way to promote these events through the authority's offices abroad, which would maximize and give media momentum to the Egyptian tourist destination at home and abroad.
El-Masry noted that the plan includes making use of the cooperation protocol signed with Helwan University in the field of tourism awareness, to familiarize the authority's employees with new tourist attractions in Egypt and new thinking in modern marketing methods, in addition to awareness programs for all those who deal directly with tourists, such as bazaar owners, taxi drivers and others. This initiative was announced at the beginning of this year and will be evaluated so it can be built on in the coming years.
