Mohamed Alabbar: Egypt's North Coast is the jewel of the Mediterranean and one of the most beautiful tourist spots in the world
Emaar Misr hosted 10 young social media influencers from the Arabian Gulf region, whose followers number up to 10 million, at the Marassi resort on the North Coast, as part of its efforts to encourage and develop tourism from the Gulf Cooperation Council countries to Egypt's North Coast region.
Emaar organized a tourism and entertainment program for the young participants in the visit, including a number of activities on the beach and inside the Alamein Hotel at the Marassi resort. During the trip, the young visitors filmed videos and various shots highlighting the beauty of the North Coast beach and the distinctive design and historical character of the Alamein Hotel, which is the oldest hotel in the area and has witnessed many historic visits by presidents and leaders of Arab countries.
The videos from the North Coast that the young Gulf influencers posted on their social media accounts drew strong engagement from their followers, who commented on their admiration for the breathtaking scenery of the North Coast beaches, the clarity of the sea water and the softness of the sand, as well as the entertainment and leisure facilities at the Marassi resort, and the warm Egyptian welcome for tourists coming from Arab countries.
In this context, Mohamed Alabbar, chairman of Emaar Properties, said that Egypt has many beautiful places that set it apart from any other tourist destination, considering Egypt's North Coast to be the jewel of the Mediterranean and one of the most beautiful places in the world. However, it still needs to be highlighted and showcased to everyone, especially audiences in the Arabian Gulf, and so the most suitable means of achieving this at present is social media, by inviting social media influencers who enjoy the trust of millions of followers, so that we can promote the North Coast region to the world as a promising and distinctive tourist destination overlooking the Mediterranean.
It is worth mentioning that Emaar Misr for Development is one of the largest developers of prestigious residential communities in Egypt. The majority of its shares are owned by Emaar Properties, which is listed on the Dubai Financial Market and headquartered in the United Arab Emirates. The total area of land owned by Emaar Misr is about 15.4 million m2, distributed over 4 strategically distinctive locations in East, West and Central Cairo, as well as on the North Coast.
Among Emaar Misr's most prominent projects currently under implementation is Uptown Cairo, a major integrated mixed-use complex at the center of which lies the upscale Emaar Square project, a vibrant central destination, in addition to Marassi, the modern tourist destination on the North Coast, and the upscale Mivida residential project in New Cairo.
