Joint promotional campaigns and tourism road shows in a number of Indian cities to introduce the Egyptian destination
Familiarization trips for Bollywood celebrities and Indian social media influencers
Sherif Fathy, Minister of Tourism and Antiquities, today met with Ambassador Suresh Reddy, Ambassador of India to Cairo, and his accompanying delegation to discuss ways of opening up further cooperation between the two countries in the fields of tourism and antiquities. The meeting is part of the minister's meetings with the ambassadors of various countries to deepen bilateral relations and strengthen frameworks for joint cooperation with these countries in tourism and antiquities.
During the meeting, the minister praised the close relations between the two countries in various fields, expressing his hope to open broader horizons for cooperation in tourism and antiquities, especially in light of the growing tourist flow from India to Egypt, which recorded growth of 18.8% in the first half of 2025 compared with the same period last year.
The meeting included an exchange of views and ideas on a number of topics of mutual interest, as mechanisms of cooperation for promoting Egyptian tourism in India, and for promoting India in Egypt, were discussed through organizing joint professional workshops between tour operators and travel agents working in the Indian market and their counterparts in Egypt, helping to encourage two-way tourism between the two countries and to introduce Egypt's many diverse tourism products and types in order to attract different segments of tourists from the Indian market.
The importance of meeting the tourism requirements of Indian tourists, who show particular interest in cultural and leisure tourism, as well as their growing interest in wedding tourism, one of Egypt's promising tourism products, was also discussed.
The meeting also addressed the possibility of implementing joint promotional campaigns and organizing tourism road shows in a number of Indian cities to introduce the Egyptian tourist destination and the distinctive experiences it offers, along with organizing familiarization trips for Bollywood celebrities and Indian social media influencers, helping to highlight Egypt's unique tourism assets. The importance of active participation in tourism exhibitions held in India was also stressed, to strengthen Egypt's presence in this promising market.
