easyJet Holidays is working to increase the operating capacity of its flights from the United Kingdom to Sharm El-Sheikh and Hurghada
Possibility of operating direct flights from Italy to the North Coast under study
Sherif Fathy, Minister of Tourism and Antiquities, held a number of professional meetings during his current participation in World Travel Market London (WTM London 2025) in the British capital, which he began with meetings with officials of several major global airlines, meeting Steve Heapy, CEO of Jet2, and Garry Wilson, CEO of easyJet Holidays, and their accompanying delegations.
During these meetings, ways to strengthen cooperation to increase inbound tourist traffic to Egypt from the various markets in which these companies operate were discussed, along with current and future plans to raise travel rates to Egypt and mechanisms for implementing joint promotional campaigns in the coming phase.
The minister reviewed indicators of inbound tourist traffic to Egypt during the past summer season, pointing to the great diversity of the Egyptian tourism product and the unique experiences it offers to suit different segments and markets, and stressing that the ministry's strategy focuses on highlighting this diversity under the slogan "Egypt... Unmatched Diversity."
He referred to the strategic plan being prepared to develop the area between Sphinx Airport and Dahshur, explaining that this area has promising opportunities for urban and tourism development that would boost the capacity of the tourist destination west of Cairo.
He also touched on the official opening of the Grand Egyptian Museum, which saw broad participation by nearly 80 international delegations from around the world, including 39 kings, heads of state and heads of government, stressing that the museum will be a major driver of increased tourist traffic to Egypt, especially to Cairo, given the cultural value and world-class visitor experience it will add.
During the meeting, the CEO of easyJet Holidays explained that the company is currently working to increase the operating capacity of its flights from the United Kingdom to Sharm El-Sheikh and Hurghada, noting that it is studying the possibility of operating direct flights from Italy to the North Coast in the coming phase, in light of growing demand for Egyptian tourist destinations. In the same context, the frameworks for cooperation available with Egypt were discussed with Jet2, along with the latest developments regarding Egypt's air gateways and their development.
The meeting was attended by Eng. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority; Mohamed Mohsen, Director General of Foreign Offices at the Central Administration of Tourist Offices of the Egyptian Tourism Promotion Authority; Ahmed Nabil, Assistant Minister of Tourism and Antiquities for Aviation and Follow-up; and Silvana Saeed, officer in charge of the UK market at the Egyptian Tourism Promotion Authority.
