By Akram Medhat
Hesham El-Demery, head of the Egyptian Tourism Promotion Authority, met with a group of South Sinai investors, in the presence of Minister of Tourism Yehia Rashed and South Sinai Governor Major General Khaled Fouda, to discuss the work plan of the advertising company JWT for the campaign to promote and market the city of Sharm El-Sheikh, which it will carry out in the coming period, after the authority's board of directors approved the allocation of $10 million to implement the campaign, out of the total budget of the promotional campaign for the Egyptian tourist destination.
The most prominent investors at the meeting were Hesham Ali, head of the South Sinai Investors Association, Nasser Abdel Latif, Nader Hesham Ali, Moody El-Shaer, Motie Ismail and Guevara El-Gafy.
El-Demery said it was agreed to launch the campaign in several European markets, including Germany, Italy, the Netherlands, Ukraine, Poland and the Czech Republic, in addition to a number of Arab markets, as well as discussing the plan drawn up by the advertising company with the investors, noting that JWT will draw up the final concept of the campaign in the coming days after taking the investors' views into account, in order to begin implementing the campaign as soon as possible. He pointed out that the campaign is scheduled to last 6 months from its launch date.
