The Egyptian Pavilion Participating In The International Tourism Trade Fair FITUR 2026, Which Kicked Off In The Spanish Capital, Madrid, From January 21 To 25, Has Won The Award For Best Pavilion Among Participating Countries In Recognition Of Its Artistic And Visual Excellence And Its Ability To Showcase Egypt's Civilizational Identity Through An Innovative And Modern Approach That Combines Authenticity With Renewal.
The Award Was Received By Dr. Ahmed Youssef, CEO Of The Egyptian Tourism Promotion Authority, From José Sánchez, Commercial Director Of The Spanish International Trade Fair Institution (IFEMA), In Front Of The Egyptian Pavilion At The Exhibition.
For His Part, Youssef Expressed His Happiness With This Recognition, Affirming That The Award Reflects Egypt's Rich Ancient Civilization And Distinctive Visual Identity, Which Have The Power To Inspire And Attract Visitors. He Added That It Also Highlights The Efforts Made By The Ministry Of Tourism And Antiquities To Promote Egypt As A Tourist Destination Through Innovative And Attractive Approaches, As Part Of Its Current Promotional Strategy, Which Focuses On Highlighting The Wide Diversity Of Tourism Products And Experiences Offered By Egypt.
He Pointed Out That, In Designing The Egyptian Pavilion And Selecting Its Promotional Materials And Methods, The Ministry Was Keen To Highlight This Unique Diversity, Positioning Egypt As A Potential Leading Global Tourist Destination In Terms Of The Variety Of Tourism Experiences And Products It Offers.
It Is Worth Noting That The Egyptian Pavilion At The Exhibition Covers An Area Of 437 Square Meters, In Addition To An 80-Square-Meter Mezzanine Floor. An Archaeological Replica Museum Has Also Been Established Over An Area Of 418 Square Meters In The Fast Track Area, Near The Southern Entrance Of The Exhibition Grounds. The Museum Features A Simulated Model Of One Of The Halls Dedicated To The Golden King Tutankhamun, An Icon Of The Grand Egyptian Museum, Displaying A Collection Of Archaeological Replicas Of The Young King's Treasures, Produced By Konouz Misr For Archaeological Replicas. These Include The King's Throne, Golden Sarcophagus, Golden Mask, Ceremonial Chair, And Several Other Golden Artifacts Displayed At The Museum.
