The Egyptian Tourism Promotion Authority organized a tourism roadshow in a number of Spanish cities to promote Egypt as a tourist destination, in cooperation with tour operator Ávoris, one of the most prominent tour operators in the Spanish market, and its travel agency Catai.
The roadshow was held in the cities of Madrid, Barcelona, Valencia, Malaga and Bilbao, with the participation of 170 travel agents affiliated with tour operator Ávoris, who are the top sellers of the Egyptian destination through Ávoris over the past period.
The roadshow aims to familiarize travel agents in the Spanish market with the unique tourism diversity of Egypt's various tourist destinations and the diverse tourism products they offer.
For his part, Eng. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority, explained that the authority's participation in organizing this roadshow comes as part of implementing the strategy of the ministry and the authority to intensify professional activities in the main source markets for tourism to Egypt, including the Spanish market, to drive more tourist flows from it. It is also an opportunity to shed light on the various tourism products the Egyptian destination offers, in addition to the cultural tourism product that attracts the interest of Spanish tourists.
The Tourism Promotion Authority was represented on this roadshow by Mohamed Mohsen, Director General of the authority's foreign offices, and Hend Radwan, Director of the authority's Americas and Iberian Peninsula Unit.
During the roadshow events, the authority's representatives showcased new tourist destinations in Egypt such as New Alamein City, in addition to classic destinations, and discussed the various tourism products in these destinations, including Nile tourism, particularly the long cruises between Cairo and Aswan, which are popular with Spanish tourists.
Light was also shed on the most notable developments in Egypt's tourism sector, including the opening of the Grand Egyptian Museum, as well as the Egyptian state's efforts to develop infrastructure, roads and major tourism projects.
On the sidelines of the roadshow, the authority's representatives held several professional meetings with a number of tour operators and discussed carrying out a number of professional activities in the coming period. They also met the director of the FITUR international tourism fair to review arrangements for Egypt's participation in the fair, scheduled to be held next January with a number of Egyptian companies and hotels taking part.
