Anex Tour aims to reach 120,000 German tourists in Egypt by the end of 2025
The Egyptian Tourism Promotion Authority, in cooperation with German tour operator Anex Tour, hosted the operator's annual conference under the title "Red Carpet Night", held for the first time in Egypt, in the Sahl Hasheesh area of Hurghada on the Red Sea.
The professional event was attended by 300 senior travel agents from Germany, Austria and Switzerland, each of whom has annual sales exceeding 100,000 euros.
For his part, Eng. Ahmed Youssef, CEO of the Tourism Promotion Authority, stressed that hosting this event is a good opportunity for travel agents to see up close the rich tourism experience the destination offers, as well as to provide them with all the information that enriches their sales process and enables them to present the destination to their clients with great confidence.
He added that hosting such events in the Egyptian destination helps shed light on the latest developments it is witnessing, as well as its unparalleled tourism products and types, including incentive and conference tourism (MICE), which is characterised by high spending rates and reflects the distinguished level of services in the Egyptian destination and its ability to host and organise major international events.
During the conference, the head of the authority held a press meeting with the media delegation accompanying the German tour operator, during which he reviewed the authority's plans to promote the Egyptian destination, particularly in the German market, and the new tourism products, types and experiences it offers, including visits to the Grand Egyptian Museum.
He also took part in a number of professional workshops at the exhibition held on the sidelines of the conference, stressing the commitment of the Ministry of Tourism and Antiquities, represented by the authority, to supporting strategic partnerships to increase inbound tourist traffic to the Egyptian destination.
Mohamed Farag, financial and administrative supervisor of the tourist office in Berlin and its affiliated countries, explained that Anex Tour is one of the most important tour operators in the German market and also operates in multiple European and Russian markets, noting that it is a strategic partner, having brought more than 90,000 German tourists to Egypt in 2024, and aims to reach 120,000 tourists by the end of 2025. He stressed that hosting its annual conference in Egypt confirms confidence in the Egyptian destination and its great potential to achieve this record growth.
