The Egyptian Tourism Authority and Egyptian Tourism Federation are running a filmed media campaign showcasing the positive atmosphere experienced by visitors across Egypt’s tourism cities. The initiative follows Tourism and Antiquities Minister Sherif Fathy’s directives to document and share the experiences of tourists of different nationalities every day during their current visits, highlighting their sense of safety, security and stability and enjoyment of their holidays amid regional developments.
The campaign involves filming short daily videos with tourists at different destinations and publishing them on the digital and social media platforms of the ministry, authority, federation and tourism chambers.
The minister regularly reviews the videos to assess visitors’ reactions and impressions. This helps track tourism trends during regional events and supports efforts to improve service quality and strengthen the visitor experience in Egypt.
Dr Ahmed Youssef, the authority’s chief executive, said the videos show that visitors’ perceptions of Egypt continue to reflect a sense of safety and security during their stay. The authority seeks to share experiences from as many tourists as possible across the country’s destinations, he added.
Suzan Mostafa, head of the authority’s Central Department for Tourism Marketing, said the clips provide a direct, real-time picture of tourism in Egypt through genuine visitor experiences and impressions. They also highlight Egypt’s diverse attractions and safe, stable environment.
