UAE's Gulf News: Egypt tops the destinations Emirati tourists will head to for the Eid al-Fitr holiday
The Egyptian Tourism Promotion Authority has launched an advertising campaign for Egypt in the Arab Gulf states that runs throughout the summer months, starting from the current month of Ramadan. The promotional campaign, launched during Ramadan, includes placing huge outdoor billboards in the UAE and Saudi Arabia, displayed in the most-viewed locations.
In addition, an online campaign targets audiences through video content and social media platforms including Facebook, YouTube, Google, Snapchat, Sabq, Audience Programmatic Network and Dailymotion in Saudi Arabia, the UAE and Kuwait.
The campaign also includes television advertisements on the major Arab channels during the Ramadan programs and series that draw the highest viewership among Arab audiences.
In this context, Eng. Ahmed Youssef, head of the Egyptian Tourism Promotion Authority, stressed the importance of seizing the opportunity of Arab families across the Arab world gathering around their screens during Ramadan to watch programs and series, which is an ideal opportunity to showcase the rich diversity of Egypt's various tourism products and types.
According to the UAE's English-language newspaper Gulf News, the initial results of the campaign showed that tourism companies in the UAE confirmed that Egypt tops the list of destinations Emirati tourists will head to for the Eid al-Fitr holiday, which will be a full week in the UAE for public sector employees and 3 or 4 days for private sector employees. Travel agents indicated that Emirati citizens have chosen to spend their holiday in tourist destinations outside their country.
In a report titled "Top tourist destinations for Emirati tourists revealed," the newspaper added that tourism companies recorded a rise in travel bookings by Emirati tourists to a number of Middle Eastern countries, led by Egypt.
The newspaper cited a statement by Mamoun Hmedan, director for the Middle East, North Africa and India at the travel and tourism website Wego, that the site recorded Egypt in first place, followed by Saudi Arabia, then India, Turkey, Jordan, Indonesia and Thailand, in terms of the most popular tourist destinations.
