The Egyptian Tourism Promotion Authority hosted a delegation of 155 travel agents affiliated with German tour operator DERTOUR on a fam trip covering Cairo and Hurghada, aiming to introduce them to the tourism diversity and richness the two cities enjoy and to highlight tourism programs that combine beach and cultural destinations, helping boost tourist bookings from the German market during the coming season.
The delegation's tour program included a visit to the Giza Pyramids area and the Grand Egyptian Museum, as well as a number of tourist sites in Hurghada. During the trip, Dr. Ahmed Youssef, CEO of the Authority, met the travel agents in the presence of a number of DERTOUR Group leaders, including Karl J. Pojer, Senior Advisor, Uta Martens, Senior Vice President of Sales and Customer Service, and Matthias Lange, Head of Marketing and Customer Experience.
During the meeting, Youssef reviewed the diversity of tourism products and types offered by the Egyptian destination, as well as new tourist destinations and the tourism experiences it offers to meet tourists' various interests, in addition to the state's efforts to develop tourism infrastructure and encourage investment in the tourism sector.
For his part, Mohamed Farag, Director of the Tourist Office in Berlin, noted that German tour operator DERTOUR is one of the most prominent tour operators in the German market for the Egyptian tourist destination, and is ranked as the second-largest tour operator in Europe, adding that the DERTOUR Group includes more than 20 influential brands in Egypt's source markets.
