By Akram Medhat
Minister of Tourism Yehia Rashed held a meeting with investors from South Sinai and Sharm El-Sheikh, at which many issues were discussed, foremost among them finding solutions to boost tourism to this important destination.
Rashed decided that the Egyptian Tourism Promotion Authority will allocate $10 million to carry out a campaign to promote and market Sharm El-Sheikh.
For his part, Hesham El-Demery, head of the Egyptian Tourism Promotion Authority, said Sharm El-Sheikh had been affected by the absence of Russian and British tourists, its two main markets. He added that the authority will work on setting the mechanism and final vision and identifying the target markets for the campaign, in coordination with Sharm El-Sheikh investors, with work to begin as quickly as possible, noting that the campaign is scheduled to run for six months from its launch.
In a related context, the Ministry of Tourism responded to requests from South Sinai and Sharm El-Sheikh investors to encourage air traffic to the "City of Peace" by raising the incentive for charter flights to Sharm El-Sheikh to $3,000 and lowering the required load factor to 60%, while ensuring that the flight incentive rules and programs are not breached.
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