The Egyptian Tourism Promotion Authority has launched a new promotional campaign under the slogan "Sail to Egypt" to promote Egypt's yacht tourism product across some of the world's most popular digital platforms, including Instagram, YouTube and the Google search engine, helping to attract segments of tourists interested in this luxury form of tourism.
For his part, Sherif Fathy, Minister of Tourism and Antiquities, explained that the launch of the campaign comes in light of the President's directives to maximize the yacht tourism product, and in line with the ministry's current strategy launched under the slogan "Egypt... Unmatched Diversity," which aims to promote the various tourism assets, products and types that Egypt offers.
He stressed that Egypt's long coastlines on the Red Sea and the Mediterranean, modern marinas, stunning nature and enchanting beaches make it an ideal destination for yacht tourism and give it a competitive edge at the regional and international levels.
In a related context, Eng. Ahmed Youssef, CEO of the Tourism Promotion Authority, stated that the campaign includes producing creative content and promotional materials highlighting the most prominent assets of maritime tourism in Egypt, including modern marinas, tourist islands, coastal cities and the various activities that visitors to Egypt can enjoy when sailing to it. He noted that the campaign targets high-spending tourists seeking luxurious and exceptional experiences.
Suzan Mostafa, Director General of the General Department of Tourism Promotion at the authority, explained that the campaign will run for two months and will also be activated through a number of the world's leading magazines specializing in yacht tourism, most notably Super Yacht magazine, with Egypt's yacht tourism product set to headline some pages of the magazine's upcoming September issue.
She added that the campaign targets those interested in yacht tourism, whether through social media or through searches related to the world's most famous yacht destinations, as well as through editorial coverage in specialized magazines.
The campaign is part of the ministry's ongoing efforts to promote the yacht tourism product, with the authority taking part in many exhibitions specializing in yacht tourism, including the boot international exhibition held in Düsseldorf, Germany, and the Monaco Yacht Show and Conference in the Principality of Monaco.
