Polish tourist arrivals to Egypt up 37% in the first nine months of 2025 compared with 2024
Egyptian pavilion wins this year's "Best Stand at the Fair" award for excellence in design and content
As part of strengthening the presence of the Egyptian tourist destination in various tourism markets, including the Polish market, the Egyptian Tourism Promotion Authority is participating in the ITTF Warsaw 2025 international tourism fair, being held in the Polish capital, Warsaw, from November 20 to 22 this month.
ITTF Warsaw is one of the most important and largest tourism events in Poland and Eastern Europe, serving as a distinguished platform that brings together leading local and international partners in the tourism sector, and is one of the most influential fairs on the European tourism scene.
The Egyptian pavilion was opened by Ambassador Ahmed El-Ansari, Egypt's Ambassador to Poland, and Eng. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority, in the presence of Mohamed Farag, financial and administrative supervisor of the tourist office in Berlin and its affiliated countries, and Ahmed Salheen, director of the authority's Eastern Europe unit.
For his part, Eng. Ahmed Youssef explained that Egypt's participation in the fair this year reflects the growing importance of the Polish market, one of the main source markets for tourism to Egypt, noting that the period from January to September this year saw a 37.1% increase in the number of Polish tourists arriving in Egypt compared with the same period last year, reflecting the strength of this market and its continued growth.
He stated that the authority launched a promotional campaign coinciding with the fair to promote the Egyptian tourist destination and Egypt's participation in the fair, which included an introductory post on the fair's official Facebook page, a promotional video on Egyptian tourist destinations and electronic newsletters, as well as outdoor advertisements on two screens at the main entrance to the Warsaw exhibition grounds.
On the first day of the fair, the head of the Egyptian Tourism Promotion Authority held a number of professional meetings with Paweł Niewiadomski, President of the Polish Chamber of Tourism, and a group of leading tour operators in the Polish market, including Exim Tours, Join Up, TUI and Coral Travel, in addition to a meeting with officials of GSA Airlines.
These meetings discussed ways to strengthen joint cooperation to promote the Egyptian tourist destination more widely in the Polish market, including organizing joint promotional campaigns, increasing familiarization trips and strengthening B2B and B2C activities, helping attract more tourist flows from the Polish market to Egypt in the coming period.
Meanwhile, the Egyptian pavilion won the award for best stand at this year's ITTF international tourism fair, in recognition of its excellence in design and content. The authority is taking part in the fair with a 100-square-meter pavilion featuring four Egyptian hotels and two airlines. This year's fair is attracting around 500 exhibitors from more than 80 countries, as well as nearly 20,000 visitors interested in the travel and tourism sector.
