The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, today launched the third phase of the "Ehna Masr" (We Are Egypt) campaign under the slogan "You Are an Ambassador for Your Country", which will run for a full month.
This phase completes the first and second phases, launched last August and September, with the aim of highlighting the authentic values and positive behaviors of the Egyptian people, especially in their dealings with Egypt's guests from among tourists, as well as highlighting the pivotal role tourism plays in supporting the national economy and strengthening Egypt's position as a leading tourist destination worldwide.
Sherif Fathy, Minister of Tourism and Antiquities, stressed that the "Ehna Masr" campaign aims to build a social culture based on pride in identity and welcoming guests, making every Egyptian an ambassador for their country to the world, which helps improve the tourism experience and strengthen Egypt's image as one of the world's most important tourist destinations, noting that the positive values of Egyptian society are an essential element of the tourism experience and one of the most important tourist attractions of the Egyptian destination.
For his part, Eng. Ahmed Youssef, Assistant Minister of Tourism and Antiquities for Strategic Departments and Acting CEO of the Egyptian Tourism Promotion Authority, said the campaign is being broadcast on 12 television channels and a number of radio stations, in addition to advertisements in main squares and streets and metro stations, with a continued intensive presence on the social media platforms of the ministry and the authority.
Suzan Mostafa, Director General of Tourism Promotion at the authority, explained that the first phase of the campaign, launched last August under the slogan "Ehna Masr", focused on encouraging citizens who deal directly with tourists to show positive behaviors that reflect the spirit of Egyptian hospitality. The second phase, launched in September under the slogan "Simple Actions Can Make a Big Difference", focused on highlighting tourism as one of the pillars of the national economy by explaining its positive impact on supply chains and related sectors.
