The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, organized a workshop for 50 Belarusian travel agents to promote the Egyptian tourist destination in New Alamein, Cairo and Alexandria, in cooperation with Intercity, one of the largest and most important tour operators in the Belarusian market.
The workshop comes as part of implementing the ministry's strategy to highlight the diversity of tourism types and products in the Egyptian destination, which makes Egypt the world's leading tourist destination in terms of the diversity of these types and products, unrivaled anywhere in the world, under the slogan "Egypt... Unmatched Diversity," in addition to diversifying tourism markets to attract more inbound tourist traffic from them.
The workshop aims to introduce Belarusian tourists to new tourist destinations, as well as to shed light on Alexandria's beach, cultural and entertainment assets, and on Cairo, with its rich cultural heritage, Nile cruises and leisure trips, and other tourism assets that make the tourist experience unique and rich.
For his part, Eng. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority, said the Belarusian market is one of the promising tourism markets for the Egyptian destination, especially in light of the noticeable increase in tourist demand from it, particularly for beach destinations, in addition to the increase in charter flights from it to several Egyptian tourist cities.
He said the authority will, in the coming period, carry out a number of promotional activities for the Egyptian destination in cooperation with Intercity, including a joint promotional campaign and hosting a group of travel agents and influencers from Belarus on familiarization trips to Egypt.
The Belarusian market sees daily charter flights from the capital, Minsk, to Sharm El-Sheikh and Hurghada, in addition to Intercity operating three flights a month to New Alamein during the summer season.
