By Akram Medhat
The board of directors of the Egyptian Tourism Promotion Authority, at its meeting yesterday chaired by Hesham El-Demery, approved the allocation of $10 million to carry out a campaign to promote and market the city of Sharm El-Sheikh.
El-Demery explained that this amount will be allocated from the total costs of the promotional campaign for the Egyptian tourist destination already contracted with the advertising agency JWT.
It is worth noting that the external tourism promotion campaign for Egypt was contracted with JWT in September 2015, worth $68 million over 3 years, with the contract ending in September 2018.
El-Demery said he met yesterday with a group of South Sinai investors in the presence of South Sinai Governor Maj. Gen. Khaled Fouda to discuss the mechanism and final vision of the campaign and define its target markets, in order to present and discuss them with the advertising agency JWT so that implementation can start as quickly as possible, noting that the campaign is scheduled to last 6 months from its start date.
El-Demery added that he invited the investors to present their vision on matters related to marketing the Egyptian tourism product, especially in Sharm El-Sheikh, as a result of weak tourist demand for the city in recent years due to the absence of Russian and British tourists, who represented its two main markets.
