The Egyptian Tourism Promotion Authority hosted a press delegation from Mexico headed by Carmen Mihalascu, editor-in-chief of the Mexican magazine Mundo International, which covers diplomatic, cultural and tourism affairs, on a familiarization visit to a number of tourist and archaeological sites in Cairo, Giza, Luxor and Aswan.
For his part, Eng. Ahmed Youssef, head of the Egyptian Tourism Promotion Authority, stated that organizing this visit comes as part of the authority's efforts to promote the Egyptian destination in the Mexican market, especially the cultural tourism product, which is the most preferred by Mexican tourists due to the historical and cultural closeness between the Egyptian and Mexican peoples, who share many similarities, as both have ancient civilizations, such as the Pharaonic civilization in Egypt and the Maya civilization in Mexico, in addition to hospitality.
In a related context, Nermin Hanafy, Director General of Tourism Relations at the Egyptian Tourism Promotion Authority, explained that the delegation's tourism program included visits to the Giza Pyramids area, the Grand Egyptian Museum, the Egyptian Museum in Tahrir, the Khan El Khalili area and the Saqqara archaeological area, in addition to a Nile cruise from Luxor to Aswan, during which they visited the Karnak and Luxor temples, the Valley of the Kings, the Temple of Deir el-Bahari and Medinet Habu Temple in Luxor, and the temples of Kom Ombo, Edfu and Philae and the High Dam in Aswan, as well as a felucca trip on the Nile and a tour of the tourist market in Aswan.
On the sidelines of the visit, Eng. Ahmed Youssef met with the delegation and reviewed Egypt's tourism marketing strategy and the authority's promotional role, pointing to the great diversity of tourism products in the Egyptian destination, which contributed to the slogan of Egypt's current international promotional campaign being "Egypt... Unmatched Diversity".
He also reviewed the authority's plans to promote the Egyptian destination in Latin American markets, especially the Mexican market, and the initiatives to operate flight routes between Egypt and Latin American countries.
At the end of the visit, Carmen Mihalascu expressed her deep gratitude for the visit, voicing her great admiration for Egypt and the treasures it holds, which stand witness to the richness and greatness of Egyptian history. She noted that she had visited Egypt 3 times before, and that each time she finds Egypt in a new guise thanks to the positive developments it has seen in recent years, expressing her hope for more cooperation with the Tourism Promotion Authority to promote the Egyptian destination in Mexico.
