The Egyptian Tourism Authority hosts 154 travel agents from Poland, Czechia and Romania on a familiarization trip to Hurghada in cooperation with TUI
The Egyptian Tourism Promotion Authority, in cooperation with tour operator TUI, hosted a delegation of 154 travel agents from the Polish, Czech and Romanian markets in Hurghada, to introduce them to the city's diverse tourism assets and products. This comes as part of the authority's promotional activities to attract more tourist flows to the Egyptian destination.
The authority also took part in a workshop held on the sidelines of the familiarization trip, during which Ismail Amer, Director General of the authority's General Department of Overseas Offices, reviewed the latest developments in Egypt's tourism sector, the country's diverse and unique tourism assets, products and types, and the distinctive experiences it offers visitors. He also stressed the authority's keenness to strengthen cooperation with industry partners in various tourist markets to help boost inbound tourism to the Egyptian destination, and shed light on the authority's marketing plans to promote Egyptian destinations and introduce them to tourists.
For their part, TUI officials said they have already begun operating charter flights from the Czech market to the Egyptian destination and intend to start operating charter flights from Romania to Hurghada from June. They also reviewed the sales growth rates they achieved in the Egyptian market during 2025 and 2026.
The workshop was attended by Mohamed Medhat, member of the technical office of the authority's CEO, and Sawsan Abdel Hakim, member of the Eastern Europe unit at the authority's General Department of Overseas Offices, alongside the delegation of travel agents and representatives of 28 hotels in Sharm El Sheikh, Hurghada, Marsa Alam and the North Coast.
