Ashraf Sobhy: Sharm El-Sheikh Youth City is qualified to become an international center for sports camps
Dr. Ashraf Sobhy, Minister of Youth and Sports, held a meeting with Chris Hirschmann, owner of a German company specializing in marketing sports camps, to discuss mechanisms for cooperation in marketing and organizing sports camps at the Youth City in Sharm El-Sheikh, contributing to boosting sports tourism in Egypt.
The meeting came as part of the ministry's keenness to maximize the benefit from its youth and sports facilities and to work on attracting more sports and tourist delegations to Sharm El-Sheikh, contributing to supporting the national economy and boosting sports tourism.
Proposals and potential cooperation programs were reviewed, along with the outstanding capabilities of the Sharm El-Sheikh Youth City in terms of infrastructure, geographical location and facilities. The Ras Sudr camp in South Sinai and the El-Qersh camp in Ismailia were also discussed, in addition to a review of the project to establish the international center for training teams and national teams in Saint Catherine.
During the meeting, the Minister of Youth and Sports said: “We welcome all initiatives and partnerships that open new horizons for marketing our sports facilities, especially the Youth City in Sharm El-Sheikh, given its great potential that qualifies it to be a distinctive destination for international camps all year round.”
The Youth Minister added: “We are keen for Sharm El-Sheikh to be a regional and international hub for hosting sports events and camps, taking advantage of the mild climate, the unique location and the modern equipment of the Youth City.”
The Sports Minister continued: “Our cooperation with international partners with extensive experience, such as the German company, is an important step toward expanding professional sports marketing and attracting more teams and national teams from Europe and around the world to Egypt.”
Dr. Ashraf Sobhy affirmed the Egyptian state's full support for the sports tourism file, as one of the tools of soft power and an important source of national income, noting that in the coming period the ministry will implement a joint action plan with the German company to maximize the benefit from the Sharm El-Sheikh Youth City. He pointed out that the ministry is constantly seeking to develop mechanisms for managing and operating youth and sports facilities and to open wider areas of international cooperation with entities experienced in sports marketing, in line with the state's vision of boosting investment in the sports sector.
Sobhy noted that the ministry is open to partnerships with the private sector, especially in sports marketing, to achieve sustainability in operating the facilities and boost sports investment in Egypt, pointing out that the Sharm El-Sheikh Youth City is one of the successful models that can be invested in further at both the local and international levels.
For their part, the company's officials expressed their full readiness to present an integrated marketing vision for the site and to help put the Youth City on the map of international sports camps, given its potential to host various types of sports and youth activities, according to the official page of the Egyptian Cabinet on Facebook.
