The Saudi Tourism Authority has concluded a workshop for the Saudi Winter 2026 programme, held under the patronage of Tourism Minister Ahmed bin Aqeel Al-Khateeb. More than 100 public- and private-sector partners took part to review tourism products and offers and strengthen destination readiness for the season, which features over 1,800 tourism products.
According to a Saudi Press Agency report, the workshop examined cooperation and integration among tourism stakeholders and related sectors to improve services and make experiences across Saudi destinations more accessible to visitors.
Hotels, accommodation providers, travel companies, event organizers, entertainment destinations and shopping venues presented new tourism products and exclusive offers.
Aqeel Al-Shibani, CEO of the Saudi Tourism Authority, said the authority was working with partners to turn the diversity of destinations and products into experiences that were easy to access and book, with offers tailored to different visitor segments and target markets. He added that the programme aimed to provide varied options, encourage visitors to discover more destinations and experiences, and extend their stays in the Kingdom.
Saudi Winter 2026 offers more than 1,800 tourism products, alongside entertainment, nature, culture and seasonal activities. Destinations include Riyadh, AlUla, Qassim, Hail, Jeddah, Al Khobar, Al Ahsa, Madinah and the Red Sea.
The programme targets families, children and groups of friends through accommodation, activities, events and tourism experiences. The workshop forms part of preparations by the authority and its partners to develop winter products and offers and improve coordination among hotels, travel companies, event organizers and destinations.
