By Akram Medhat
Eng. Ahmed Youssef, head of the Egyptian Tourism Promotion Authority, held a number of meetings with representatives of tourism companies, major tour operators and airlines from around the world on the sidelines of Egypt's participation in ITB Berlin.
He discussed with the vice president of SunExpress, an exhibitor and the largest carrier of German tourist traffic to Egypt, ways to increase the number of flights from the German market to Egypt, especially to Sharm El-Sheikh.
He also met with representatives of Air Germania, which operates in the Swiss market, to boost inbound tourist traffic to Egypt and discuss obstacles that can be worked on and removed to drive inbound tourism to Egypt.
In his meeting with representatives of the German Convention Bureau, he discussed ways of cooperating and benefiting from their expertise to boost conference tourism (MICE), especially as Germany is one of the leading countries in this field.
Separately, Youssef reviewed with German tour operator FTI, the largest tour operator for Egypt in the German market, future marketing plans to increase inbound tourist traffic from various European markets.
