By Akram Medhat
German hotel management company Meeting Point has announced that 3 new resorts will join its portfolio under the "Club Sei" brand starting from the 2019/2020 winter season: two hotels in Turkey, Club Sei Belek and Club Sei Marmaris, in addition to Club Sei Lanzarote on Lanzarote in Spain's Canary Islands.
In this context, Roula Jouny, CEO of Meeting Point Hotels and Managing Director of FTI Group, said the addition of Club Sei aims to develop a new hospitality concept that helps guests create and enjoy their own stories.
She explained that the Club Sei brand is based on carefully designed concepts to meet travelers' holiday needs with a mix of the contemporary and the primitive, privacy, socializing, sports and tranquility, stays in spacious rooms and food courts, in addition to activities tailored to the needs of all age groups.
She added that the development of the "Club" concept encompasses all experiences and aims to meet the needs of travelers and families looking for a modern hospitality experience in enjoyable beach destinations.
She praised the potential of the Club Sei brand, which can revive the more traditional Club concept by attracting the new generation and the modern traveler, and pointed to the role of Dr. Cem Kinay, the mastermind and founder of Magic Life, in building a new brand and attracting the travelers of this era.
She noted that the hotel market has become more specialized, and that "in order to maintain our strong position and be a leading company in this highly competitive field, we must offer the products that target customers are looking for, and this is what Club Sei will offer: personalization and a mix of freedom and enjoyment of local culture."
Meeting Point is a global hotel management company founded in September 2015. A subsidiary of Germany's FTI Group, it comprises 5 brands covering more than 70 hotels with a total of 16,000 rooms in 11 countries on 4 continents.
The brands are LABRANDA Hotels & Resorts, with its five sub-brands Select, Comfort, Balance, Family Star and City; Design Plus Hotels; Kairaba Hotels & Resorts; Club Sei Hotels; and Lemon & Soul Hotels.
