Hilton Hurghada Resort Enters Second Phase of Renovation Covering 80 Rooms

Hotel General Manager Gilan Gerges: Renovation project raised occupancy by 12% and revenue by 35%

By Akram Medhat

Hilton Hurghada Resort is launching the second phase of its renovation project, covering 80 rooms. The project is scheduled to take four years across all its phases and includes the renovation of the hotel's rooms and public areas.

The first phase, completed in June 2018, covered the upgrade of 80 rooms. The second phase involves renovating another 80 rooms and is due to be completed in the second quarter of 2019, bringing the share of the resort's front rooms upgraded with a distinctive modern design to about 60% by the end of this year.

In this context, Gilan Gerges, general manager of Hilton Hurghada Resort, revealed that Hilton Worldwide's commitment to continued investment in Hurghada through the hotel's renovation project has, since its launch, led to a 12% increase in occupancy rates compared with the year before the renovation works, in addition to a 35% increase in total revenue compared with last year.

She added that the renovations have had a significant impact on guests, and the upgraded rooms and areas have won everyone's admiration, enhancing the guest experience and satisfaction, as reflected in positive guest reviews on online rating platforms, while other feedback is being taken into account to be addressed in the renovation plans.

She stressed that the renovation and development plans follow guests' preferences and meet their wishes, with the aim of maintaining the same distinguished level of service that meets their expectations of Hilton hotels and resorts, especially Hilton Hurghada Resort.

Gilan Gerges stated that the third and fourth phases of the renovation works will include the renovation of the remaining 120 front rooms, as well as the lobby and the main restaurant, with all renovation works scheduled to be completed by 2022.

It is worth noting that Hilton is one of the world's leading hospitality companies, with 15 brands comprising more than 5,500 hotels with a total of 895,000 rooms in 109 countries. Hilton was named among the world's best workplaces for 2018 and has welcomed about 3 billion people over 100 years.

The company also runs its distinguished global loyalty program, "Hilton Honors", to reward customers. The program has about 82 million members, each of whom receives numerous rewards when booking directly through Hilton's authorized channels, including exclusive member rates and many digital features for choosing rooms and checking in.